design

STRAIGHTFORWARD

The STRAIGHTFORWARD New Finnish Design event (2010) showcased young and more established designers side by side by presenting innovative solutions to matters of everyday life. Industrial designer Paula Bello and interior architect Teemu Oksanen co-curated the exhibition, which was held at the Meatpacking District during New York design week. The focus was on contemporary interpretations of the traditional values that made Finnish Design world famous sixty years ago.
 
The event consisted of an exhibition, a lounge area, a pop-up store, and a website and it showcased over fifty individual designers and design-oriented companies. The theme was further explored in a documentary film screened in the lounge and in a series of side events.

www.straightforward-design.net

design