STRAIGHTFORWARD
The STRAIGHTFORWARD New Finnish Design event (2010) was held at the Meatpacking District during New York design week. It presented innovative solutions to matters of everyday life by over 50 individual designers and design-oriented companies. The event focused on today’s interpretations of the traditional values that made Finnish Design world famous sixty years ago.
The event consisted of an exhibition, a lounge area, a pop-up store, and a website. The theme was further explored in a documentary film screened in the lounge and in a series of side events. The exhibition featured product design while the pop-up store offered a wider selection of smaller design objects from glassware to fashion and jewelry.
STRAIGHTFORWARD showcased young designers side by side with more established designers and design-oriented companies. The curators were industrial designer Paula Bello and interior architect Teemu Oksanen.
